This is an important article to know what evaluating using fundamentals analysis is all about. It also clarifies this topic for those who want to write for fundamental based websites like Seeking Alpha. Here are the main topics that you can also apply to stocks:
Assess the white paper or company claims <- very important
Look at the competitors which is universal.
Look at the team behind the project. This could be also for larger companies who have manager stock buying activity.
Chain metrics. If it is a company, I would like what other financial analysts are saying along with forward guidance from the company.
Tokenomics or largest shareholders.
Market cap, trading volume, and liquidity which is universal.
Community and Marketing
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cointelegraph.com/news/how-to-evaluate-any-crypto-project-using-fundamental-analysis